According to a recent Ag Media Council study, print media continues to be the top form of media consumed by farmers and ranchers.

That said, farmers and ranchers are consuming digital media at a steady and increasing rate, and your business can capitalize on digital media to target the right customers and grow your business.

Here’s how:

Update your website

Your website is your digital first impression — it contains pertinent information about your business and it connects consumers with your brand by telling its story.

Make sure that your website presence is up-to-par by having an engaging customer experience, consistent branding, and easy navigation that includes a mobile-friendly design.

Pro Tip: Updating your website with fresh content on a regular basis increases its Google ranking.

Sharing valuable original content

The purpose of sharing content on your website is to communicate your information directly with stakeholders, share ideas, and position yourself as a thought leader in the industry. Valuable content has three purposes:

  1. It answers a question,
  2. It provides a solution to a problem, and
  3. It starts a conversation.

Track your content with digital analytics — it allows your company to determine the topic that resonates the most with your audience. If your company makes the effort to understand its audience, you can speak to your customers in a very targeted and effective way.

Make an effort to understand social media

More than a decade has passed since the birth of social media and many companies still don’t fully understand it. Your business can gain a competitive advantage if you’re willing to immerse yourself in the unique possibilities that social media presents.

That said, strategic social media begins with social listening — to your competitors as well as your audience. It gives you a complete view of your industry’s trends. Stay informed about your competition by reading their content, paying attention to their posts and engagement tactics.

Social media is a terrific way to boost your company’s visibility online.

Pro Tip: Twitter has partnered with Google to generate tweets on its search engine. This means that even more people will see your tweet’s because those tweets will now show up on their Google search results.

Digital marketing can seem overwhelming, but in many ways the Internet evens out the playing field. The best content makes the most valuable connection with your audience. Focus on the essentials of being found, seen, and heard online.

What steps has your business taken to relish in growth and visibility online?