Whether you have a small, medium, or large business, it’s important to have a strategic marketing plan – but how does that help your business prosper and succeed?

If you’ve never written a marketing plan before, it’s necessary – here’s why.


Jan-Seed-World-ISF-Sales-Launch-Notes(Photo courtesy: fly creative)


Do you write ‘to-do’ lists? How good does it feel when you have finally crossed the items off of your list? When you write that infamous ‘to-do’ list, you’ve held yourself accountable to following, and completing it.

Writing a marketing plan is no different. Upon completion, you have single-handedly sworn to abide by the unspoken rules of accountability.


At the end of the day, are the items on your ‘to-do’ list marked as complete? More often than not, your focus for the day is directed to completing that list. You may get periodically distracted, but it doesn’t take your focus off the list.

A written marketing plan is the focus that your business needs as a focal point. Without this, marketing initiatives have a higher risk of failure, whether that be over-funding a project or under-utilizing resources available.

A marketing plan ties all sales-building components into one single document that is referenced by marketing and sales professional in your organization.


At the end of the day, items on your ‘to-do’ list are tallied and only those that remain, if any, are carried over to the next day. If you’ve tackled everything on your list, you’ll get a great sense of accomplishment. If that list had never written – there would have been no accountability and your focus would have been lost.

Measurement is a major component of the marketing plan, it encourages campaign effectiveness. Some of the details such as strategies and tactics may change; however, the overall measurement factor will remain the same.

Furthermore, a written marketing plan is in your company’s best interest for another incredibly powerful purpose – staying within budget.

Once you’ve written your marketing plan – including objectives, strategies, and measurement – visit it, revisit it, and adjust it as required. If a strategy fails, it is recorded and it can be referenced by the business going forward.

If you have any questions, comment below to start the conversation.