Email marketing dates back to 1993, and it was considered one of the first forms of digital marketing. It is considered one of the most effective digital marketing strategies and it consistently has one of the highest return rates (ROI) of all marketing initiatives.

Here are 10 reasons to begin or continue an email marketing campaign for your business in 2015:

  1. Email marketing has a high ROI. On average, every dollar spent on email marketing will generate $44.25 in revenue.
  1. Customers want to hear from you. In fact, 91 per cent of consumers say they want to receive email from companies they do business with.
  1. Email marketing is convincing. Last year, 44 per cent of consumers that received a promotional email completed a transaction because of it.
  1. Email is relevant. 91 per cent of consumers access their email account daily — most do so several times per day.
  1. Email is the preferred method of communication. The most desired method of receiving company updates is email marketing and e-newsletters — 90 per cent of consumers indicated this.
  1. Email still converts higher than social media. Three times higher to be exact. Additionally, by aligning social media strategy with email marketing, consumers are 33 per cent more likely to convert into a sale.
  1. Consumers spend more when reached out to via email marketing. When offers are received through email marketing, the average consumer spends 138 per cent more than those who did not receive the email offer.
  1. Mobile is experiencing tremendous growth. Over 51 per cent of emails are opened on mobile devices. A responsive email and landing page design is imperative for a successful email execution.
  1. Email marketing has evolved. There are more options to convey your message in terms of email marketing including: e-newsletters, e-blasts, personal emails and brand buzz sections. Programs can be customized to meet the business’s individual needs.
  1. Email marketing provides insightful analytics. The majority of email marketing programs provide very detailed insight as to who is opening the emails, what links are being clicked on and who is abandoning your emails and opting out of their subscriptions. This information proves to be very valuable for lead generation.

Always remember that it’s important to align your email marketing strategy with your overall marketing plan and business goals in a multi-pronged marketing approach to obtain the largest reach and most potential leads.

What is your current email-marketing plan? Comment below to start the conversation.

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