We often meet with small- to medium-sized businesses, organizations, and associations to discuss their social media presence and efforts – and we always encourage questions in an attempt to clarify any misunderstanding when it comes to social media marketing.

If you are struggling with your current social media efforts – or entertaining the idea of starting a social media strategy for your business – this article is for you.

We’ve compiled the Top 5 questions that we have received during our most in-depth meetings, and we will address them here.

Does my business really need to be on social media?

A rebuttal question: ‘Aren’t you worried you may be missing out on tapping into a new audience to generate leads and valuable customer connections?’

Social media provides businesses the opportunity to engage with current and potential customers that may you may not know you have. Social media allows companies to have a voice and show the public that your company is willing to listen to them. Social media is also an excellent customer service medium outside of traditional email and phone media.

What platform will work better for my business?

No one business is like the other. If you’re a B2B, your target audience may not be using the same platform as a B2C business.

On a B2B perspective, you’re building thought leadership, gathering reviews and educating your audience. Focus on engagement, a two-way dialogue, rather than simply messaging.

How do I get more followers?

Focus on quality rather than quantity. When it comes to social media for business, it is better to have 10 engaged followers than 100 non-engaged followers. Focus your efforts on creating quality conversations.

How will I be able to quantify my efforts?

During various stages of your business’s social presence, you’ll want to create objectives and goals – you’ll then achieve those goals through various social strategies:

  1. Define Goal
  2. Identify Tools
  3. Decide Approach
  4. Execute

Quantifying your efforts will be determined once the objective has been met in the time allotted – it is variable for every business, and every goal.

Do you have any questions that have not been addressed? Ask them below and we’ll answer them in a timely manner.