The decision to implement a strategy is the first step to SEO success. Once you’ve done that, it’s time to set goals around the campaign to effectively measure results. It’s important to set goals that are achievable and cohesive with your overall business goals. Every business will have a different set of goals, but here are a few to keep in mind when planning:

  1. Keyword Research: Firstly, think about what keywords are important to your business. What does your business do? What would a potential lead type into the search box to find businesses like yours? Thorough keyword research must take place to ensure you look at search traffic and combine both specific and long tail keywords. The next blog post will go into detail on keyword research.
  2. Google Ranking: Be realistic when setting a goal around ranking. If your website is on page 101, it will be extremely difficult to achieve first position on the first page of Google over a period of a few months. When setting a ranking goal, ensure it is achievable; choose the main focus of your business and build on that. Ask yourself where you are currently ranking for that keyword term and what is a realistic increase? If first page ranking is your goal, make sure you have allocated the proper resources to achieve this.
  3. Traffic to Website: To determine what your website is currently experiencing in terms of traffic, refer to your Google Analytics. Complete a thorough examination of your analytics to determine where your website traffic is coming from (organic, direct, referral) and what trends over time occur (peaks in traffic). Be realistic with traffic and set small goals. Once these are achieved, the goal can be increased. For example, try starting with a goal of 15%-25% traffic increase and re-evaluate from there.
  4. Timeframe: Remember that SEO is earned ranking and does not occur overnight. It can take three to six months for anything significant to happen in terms of ranking and traffic. Be patient and work on the quality of your website on an ongoing basis. Also, remember that SEO is an always changing – you will need to invest regular resources to ensure you stay in your position once you reach it.

Now that you have your goals determined, it’s time to get to work on the strategy to help you achieve these goals. Over the next 11 months, we will be going into more detail on how to accomplish this.

We look forward to your questions and feedback.