In my years of experience in marketing, there have been numerous productivity apps on the market – some more useful than others, but each one with its own purpose.

That said, there is a library’s worth of articles on the Internet that will tell you the ‘latest and best apps for marketers’. I should know – I have read most of them. While some of these articles have led me to download the best apps that I use today, I have been able to filter them into a list of must-have and good-to-have apps – every other app is mediocre, in comparison.

Must Have Apps

Other than the obvious Facebook, Twitter and Instagram apps that we have come to know and love, there are others that will assist in increasing productivity in their own ways.

Here are my top picks for a marketer’s must-have apps.

Pocket – FREE

pocket-logoPocket is a ‘read-it-later’ site [and app] that allows you to save articles, videos, images and more from any website. Getting started is easy – simply download the app on your Android or iOS device and go to to register your account – saved content from the app communicates with the website, and vice-versa.

‘Pocket’ your favorite articles to read them later, save for reference or share them with your social networks.

Hootsuite – FREE

dsHootsuite, created in 2008, is a social media management system. Its user interface takes the form of a dashboard and supports integration of various social networking platforms such as Twitter, Facebook, LinkedIn and more. Not only can you post in real-time, Hootsuite allows you to schedule and autoschedule your social media posts for better management.

Hootsuite is accessible on desktop, iOS and Android. You can set up specific push notifications, too, so you won’t miss follower engagement while you’re away from the office.

Flipboard and Feedly –FREE

Flipboard Logo. (PRNewsFoto/Flipboard)

Feedly_LogoFlipboard and Feedly apps gather content from social networks, news publications and blogs – customized to the user’s preferences, respectively. The app displays the content in a magazine-like format. Articles can be shared directly from these apps, or websites, to any social media network.

Flipboard and Feedly are available on desktop, iOS and Android.

Wunderlist – FREE

wunderlistWunderlist is a cloud-based task management application that allows users to manage their tasks from a smartphone, tablet and computer.

You can easily organize your tasks in groups, or have a running list of major tasks that you need to do. Once complete, delete them from your list – but tasks are archived, should you need to reference it again. Wunderlist offers three core products – Wunderlist, Wunderlist Pro and Wunderlist for Business – for iOS, OS X, AndroidWindows PhoneWindows Desktop and the web.

Do you have any favorite apps to share? Comment below – we’d love to learn more about it.