Every business on social media should perform social activities on a daily basis – according to Search Engine Journal, 93 percent of marketers use social media to promote their business. With undue pressure to stay atop of social media in this constantly connected culture, marketers may feel overwhelmed with the non-stop updates and notifications they receive around the clock.

Manage your time wisely with this daily checklist.

Respond to social messages

Engage with customers that are proactively reaching out to your business to communicate concerns or ask questions. Response time is critical to your brand’s social media success.

Monitor brand mentions

Often, when a customer has a conversation about your business on any social media network, they won’t tag you in the post. Monitor your un-mentions by conducting simple searches on the networks that you frequent. Otherwise, whole conversations could be conducted without your knowledge – it’s better to know what people are saying about you.

Create conversations with influencers

Share content and engage with top industry influencers on social media platforms. It’s as easy as searching for their proper account names and mentioning them in relevant content.

Pro Tip: Don’t just mention businesses or professionals to elicit a response — share content that would benefit them as well.

Find and engage with prospects

Monitor keywords for a business or a product that is similar to yours – doing this will give you a competitive edge and help you find new customers.

Stay informed

Social media may not be your profession, but it is in your best interest to educate yourself about new platforms and features that surface. Read one social media-related news article per day.

Schedule your content

Social media doesn’t sleep, but you have to. There are many social media tools and management platforms that will allow you to schedule your content to post while you’re sleeping, or away from the office.

Frequency in posting, by social network.

Twitter – post three to six times per day, on average. There are some days that you will have more to say than others.

Facebook – post two to three times per week. Stay away from posting anything too promotional – Facebook will penalize you.

LinkedIn – post at least once, perhaps twice, per day. This is especially important if you are a business that does business with other companies.

How do you stay on top of the pressure of social media? Leave us a comment below.