Digital marketing may seem simple enough: a website is the most important digital asset. Once you have that, you’re golden. While there may be some truth to that, it is not the whole truth. Yes, a website is a very important factor, but there are several factors that play part in digital marketing and every one of them needs equal attention in order to maximise your output.

There are countless myths surrounding digital marketing. Regardless, digital marketing is becoming a necessary strategic component of any organization’s marketing plan.

Myth No. 1: Search Engine Optimization [SEO] is dead

If you utter those words in the presence of Jill Hollosi, director, digital strategies at Issues Ink, she’ll prove to you why this myth is false. In fact, she already has in her SEO blog series on Seed Marketers. She has defined SEO, provided four different goals to consider, and wrote a three-step guide to aligning keyword research with your SEO plan, among other posts.

SEO is still very much alive, and possibly more important than ever..

“SEO is about investing in the health of your website and attaining the ranking that it deserves through providing the right content and attributes for your readership and for the search engines.” Jill Hollosi, director, digital strategies

Myth No. 2: Social media is not for B2B marketing

Social media is not only a consumer haven, but in a business-to-business market, it is also a place for business-free downtime. Social media is all about people, and behind every business’s social media account is a group of people.

B2B marketers utilize social media to humanize their brand that allow for deeper, more personal connections with people and prospective business opportunities.

Myth No. 3: There are too many social media platforms to choose from

While there are many social media platforms available, each one attracts a different user. It is up to you to define your audience, educate yourself in the particular platforms, and create accounts where your consumers spend the most time.

Facebook, Twitter, and LinkedIn have different demographics and the audience also communicates differently with one another. Don’t feel as though you need to be on every network, but keep an open mind to the possibility of including various social networks as part of your digital marketing strategy. After all, you could be missing out on opportunities that you didn’t know you had.

If you don’t know what social media platforms will work best for your business, stick around — we’ll discuss this more in-depth in a future post.

Myth No. 4: Everyone is my target audience

Casting a wide net may signify a lack of focus — this typically does more harm than good. Even with a diverse audience, you have to zero in on specific, niche characteristics.

That said, your digital marketing strategies should support your audience’s online engagement. For example, if your company is in a business-to-business market, creating, managing, and engaging on LinkedIn is ideal for reaching that audience.

We’ll discuss LinkedIn’s media platform more in-depth in a future post.

Myth No. 5: Digital marketing is just for large corporations and is not a significant part of a business’s strategy

A website is a business’s digital backbone. More people are going online to search for product information — having a digital presence can be the difference between a company’s success or failure.

The key to effective digital marketing is quality. Focus on attracting the right audience through multiple digital touchpoints to achieve your business goals and objectives.

Have you heard any other digital marketing rumors? They may be myths. Comment below and we’ll address them accordingly.