Content marketing. Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions to start creating content. And I agree, content marketing is a great tool to help build a relationship with current and prospective customers, but where do you get started?

I recently read a great article by Joe Lazauskas titled, The One Thing That Can Ruin Content Marketing. The line that really resonated for me was this: “We can give brands the best technology, analytics, journalists, editors, and multimedia creatives in the world, but if they’re not publishing with a purpose, it’s all for naught.”

Now I’ll admit I am an A-type personality who likes details and planning, but it just makes sense. Make a plan and then execute to it. When you have a content strategy you know what you need to accomplish and how you’re going to do it. A solid strategy also means you can give your team a roadmap for they can collect and contribute content – filling your hopper with relevant, brand-specific content.

So cut through all the hype and jargon and stop to strategize.

  • Why am I doing this?
  • How do I measure success?
  • Who am I creating content for?
  • What channels will I use?
  • How can I create value for my audience?

Once you’ve answered these questions you can start telling your story.

Read the Article at Contently