Running a business is not easy, but when you face certain challenges that you cannot solve alone, it may be time to outsource it, thereby freeing up time to do what you do best — managing your business.

When it comes to marketing, there are signs that your business may be ready to hire a digital marketing expert to achieve its goals and objectives.

Your website hasn’t been updated

Maintaining an updated, valuable, mobile-friendly and search-optimized website requires work. Even the user-friendly tools cause coding, design or functional hang-ups that require professional assistance. A website also needs to be more than visually appealing — it must be optimized to drive traffic and lead conversion. SEO content, site structure and metadata must also be implemented for web search ranking.

If you’re struggling to stay on top of all this while building your business’s sales, it may be time to consider hiring an expert.

SEO and SEM is hard

Search engine optimization and search engine marketing requires constant attention, and it is among the most complex, evolving aspects of online marketing.

Keeping up with the basics of algorithm updates like Panda — and ensuring that your website and web presence perform well on search engines — takes time to master and implement. That said, online marketing experts devote their careers to helping their clients effectively market their business online. Outsourcing your SEO can increase your online traffic from consumers searching for local businesses like yours.

Your return on investment (ROI) is not measurable

Search engine marketing is one of the most cost-effective ways to generate new leads. Managing it on your own, though, can be time-consuming. Integrating a search engine marketing plan is more than just setting up a campaign and hoping for a click-through — it requires compelling text to driving prospective new customers to a relevant landing page.

Marketing targets the right audience to complete a sale, driving a higher return on your investment. Managing such campaigns must be done daily to understand all the aspects, bids, keywords, and clicks — redefining the objectives to deliver better results.

A marketing expert, with powerful technology, can help boost your sales exponentially. Although part of your budget will be allocated to the expert to leverage his or her expertise, your overall ROI will be greater.

You need to measure the traffic: calls, forms, emails, leads and even customers as well as determine what marketing sources are getting you the best results. Getting a thorough understanding of lead source will help drive your future marketing initiatives.

Your social media presence is stagnating

You may have invested in a social media presence for your small business because it’s simple to set up Facebook, Twitter, and LinkedIn accounts; however, if your concern is with numbers instead of the quality of your followers, it may be time to trust a social media professional.

How often are you updating your accounts with relevant, valuable content for your followers? Are you leveraging paid advertising opportunities on these platforms?

Social media marketing can generate brand advocates and website traffic for your business.

Find an expert who understands your business and target audience — they can manage your blog and content marketing to target the right audience and build your brand online.

Do you recognize any of these signs? Do you already work with a marketing expert or do you manage these marketing initiatives yourself?

Comment below — we’d love to hear from you.