Learnings and insights for seed professionals from the desks of the journalists, marketers, designers and strategists at Issues Ink .

On the First Day of Marketing: Creating Powerful Ad Copy

Read More

How marketers not trained in writing can create better ad copy, generating higher conversion rates

Most marketers today do not have formal training in copywriting. As such, they’re worried that if they don’t use highly persuasive copy and magic sales words to hypnotize their prospects, no one will ever take action.

The truth is, clarity trumps persuasion in copywriting and it is not difficult to pull off. All you need is a guide for writing copy that will get the job done and generate higher conversions.