To succeed in this over-communicated society, businesses need to be creative and in a constant state of transformation – content is becoming more and more the fuel that drives the growth of digital marketing and advertising. We implement this strategy throughout all our properties, including social and print, to engage with our audience.

In order for you to succeed in digital marketing, understanding the diverse digital communications channels and what type of digital content performs better is vital to your success.

According to a research study, 69 percent of marketers are currently allocating portions of their digital marketing budgets for web content, development and performance optimization. Google’s recent mobile algorithm update is prompting businesses, now more than ever, to invest more time and resources into their online presence.

Understanding Performance

It is projected that by 2018, digital advertising spend will increase by 15.1 percent.

Marketers must understand digital channel performance to allocate their advertising budgets wisely. Incorporating a fully integrated digital marketing campaign is in the best interest of the organization – but often, marketers don’t understand which channels perform better and what drives business impact.

Build an Integrated Digital Marketing Plan

Before you start, make sure that you understand what channels drive the best performance and impact for your business. We do this by using analytics, whether it is Google or social media analytics . Understand what is driving engagement with your audience so that you, too, can plan for better content and distribution.

That said, having a thorough understanding of your audience will help you execute the right message that will resonate with your consumers. Digital channels allow marketers to analyze historical and real-time performance data on specific content.

The most successful digital marketing campaigns deliver content through a variety of channels and media, including:

  • Organic search [SEO]
  • Search engine marketing [SEM]
  • Email marketing
  • Display advertising
  • Native advertising
  • Social media
  • Videos
  • Websites
  • Blogs

It is also important for businesses to integrate on and offline campaigns to maximize reach and impact. This includes public relations efforts such as press release distribution and print advertising.

There has never been a better time for marketers to take advantage of technology, analytical integrations and new marketing trends to help measure the value of their digital marketing efforts.

Stay informed about current digital marketing trends – not only will it help you be more creative, make better decisions and effectively execute your next campaign – it will also give you an edge over your competition.

Seed Marketers delivers the latest marketing trends and up-to-date changes in the market – we are committed to keeping your informed about the latest technologies.

Have you had great success in cross-channel marketing? Leave your comments or questions below.