As of April 30, 2015, LinkedIn reported having over 350 million users and it is said that there are two new members added per second. A far cry from its reported user goal of three billion, but it is one of the largest, fastest-growing social networking sites on the market today.

LinkedIn has 107 million users in the U.S., and spans over 200 countries and territories. Of its over 350 million users, 40 percent of members check their accounts on a daily basis.

For over a decade, LinkedIn has established itself as the leading business-networking platform. LinkedIn is a great place to network professionally, post and find jobs, and answer questions to build industry thought leadership. It is a great tool to leverage your existing contacts to connect with people and find prospective customers.

Benefits of LinkedIn

Your LinkedIn profile is your digital business card, focusing on professional interests, work, and education. This allows for direct, more targeted marketing for businesses.

LinkedIn generates more leads than other popular social media platforms, and is known as the go-to platform for business-to-business social media.

Key Features

Profile

Your LinkedIn profile is the basis of all searches, on and off the platform. Completing all the sections, including a professional photograph, is essential to professional social networking success. You can also choose to promote your profile by adding a link to your email signature or business card.

Groups

There are hundreds of groups on LinkedIn related to many industries, locations, and content. Join a few groups to allow for deeper connections with other members.

According to LinkedIn, Groups provides a place for professionals in the same industry, or with similar interests, to share content, find answers, make business contacts, and establish themselves as industry experts.

Recommendations

Giving, receiving and soliciting recommendations from customers and leaders increases connections with other LinkedIn members.

Status Updates

Regularly update your LinkedIn status with industry-related valuable content. This can be content from your own blog, or content that was sourced and is directly related to your business, its products or services.

Google Ranking

LinkedIn profiles rank well for your name in Google search because LinkedIn is a search engine-friendly platform. If you Google your own name, you’ll likely find your LinkedIn profile close to the top of the search results.

Whether you are an early adopter of the fastest-growing business networking platform, or you are just getting on board now, there’s no time like the present to reap the rewards of a valuable profile on LinkedIn.

Stay tuned to Seed Marketers this week for more information on utilizing LinkedIn for your business.