While print advertising is still the No. 1 source of information for individuals in the seed and agriculture industry, studies show that digital consumption has increased over the years.

Banners are small, creative advertising displays on websites, and are an integral component of marketing. So how do you capitalize on your banner advertising? 

Keep it Simple

Design should be simple, clear, and free of clutter. It must not distract from the message, and it must complement the brand. Because of its small size, exercise the use of colour, but not to the point of distraction.

Easy to Read

Messages must be easy to read and appealing to the end user. Use a powerful value proposition

Single Call to Action

What do you want the end user to do? Make it clear and provide one action item only, such as ‘click here’ or ‘call’.

In digital advertising, we recommend linking [the ad] to a landing page that will provide more information to your prospective customer and increase lead conversion rates.

Questions? Comment below to start the conversation.