The digital marketing landscape changes quickly. A decade ago, there were no social networking sites, YouTube wasn’t a beast, PPC was used by a limited number of ‘aggressive’ brands, and marketers were just learning about digital marketing.

Today, it is a whole different ballgame. You have to keep yourself current with the latest digital marketing ideas to stay ahead of your competitors.

Here are 10 effective digital marketing ideas that will give you a quick start in staying ahead:

1. 360-degree content

Create 360-degree content as it has the potential to hook customers. The cost of creating 360-degree images and videos has decreased significantly, and it is easier and cost-effective now to create them.

2. Editorial calendars

Using editorial calendars can help you increase traffic by 299%. Use of editorial calendars isn’t just about scheduling blog posts, but it is a complete process where every piece you create has at least one objective.

You know what to create, when to create, who will create it, why to create it, and how it will benefit your brand.

3. Use Reddit and Quora

How often you use Reddit and Quora for marketing?

There aren’t many businesses that use these two platforms, but there are brands out there that are using Reddit and Quora to drive traffic, generate leads, and grow their revenue.

Scott Keyes, for example, earned $6,188 in as low as 3 months from Reddit marketing.

If $6,188 means something to your business, you should be on Reddit.

Quora is no different.

4. Advertise on Snapchat

While everyone is busy with Facebook, AdWords, Twitter, Instagram, and LinkedIn, it is your best bet to advertise on Snapchat. Sponsored stories and Sponsored Geofilters can help you bring more customers onboard.

5. Micro influencers

Influencer marketing is known for generating 11x the ROI of traditional digital marketing. Micro influencers like local bloggers and niche Instagrammers are no different. In fact, at times they can be more influential than celebrities and big names.

Partnering with a few micro influencers is the right thing to do now.

6. Personalized content

Create customized content for your audience that targets specific needs. For instance, email sequence, customized offers based on the buying behavior of your customers, and blog posts that respond to a unique customer problem that your followers are facing show that you are in tune with your audience and keeping up with trends.

Use analytics, segmentation, surveys, and behavioral tests to group your customers based on the type of content they love.

7. Live video

Live video is the future of video marketing and that’s one perfect digital marketing idea for your business. Live video delivers higher rates of ad completion as compared to traditional video.

Statistics show that video streaming will be a $70 billion industry by 2021.

To get started, use Facebook Live as it is the best-known platform for live video. YouTube, Tumblr, Periscope, and Instagram are a few others.

8. Use chatbots

Chatbots can help you generate leads and engage with your customers. Start using chatbots as your customer service representatives and see how they work.

You have to experiment with chatbots and use them in your marketing strategy.

9. Retargeting

Use retargeting to bring back visitors to your website.

American Apparel increased its ROI by 400% with Facebook retargeting. Since these are the people who know your business, they’re more likely to convert as compared to new visitors.

10. Webinars

Webinars are a fantastic way to reach your target audience. It doesn’t just help you engage with your audience, but it provides you with content that you can use in several forms at a later stage.

Connect with your audience via a webinar.